Operations & Scale

Singapore Startup Circles Uses OpenAI to Rethink Telecom Customer Service

Circles is using AI to turn telecom support from a cost centre into a faster, more personalised growth engine

Updated

May 1, 2026 2:04 PM

A woman holding a phone while using a laptop. PHOTO: ADOBE STOCK

Circles, a Singapore startup that builds software for digital telecom operators, has launched an AI concierge as part of its partnership with OpenAI. The release marks a new step in the company’s effort to modernise how telecom providers serve and retain customers. The move reflects a wider shift in the telecom sector. Many operators still rely on older support systems that can be slow, fragmented and costly to run. AI is now being tested as a way to improve service while creating new revenue opportunities.

Circles said the concierge is built on OpenAI’s API platform and sits within what it calls an AI-native telecom stack. In practical terms, the system is designed to handle customer support, account changes and personalised offers through automated interactions.

One part of the platform is called CareX. According to the company, it can deal with billing issues, service requests and network-related problems. Circles said CareX currently resolves 85% of customer queries globally without human intervention and reaches a 95% resolution rate on end-to-end tasks. That matters because customer support remains one of the larger operating costs for telecom providers. Faster automated handling could lower pressure on service teams while reducing wait times for users.

The second part of the platform is Xplore IQ, which focuses on revenue growth. The tool is designed to predict what a customer may need, recommend a suitable plan or offer and complete upgrades or downgrades automatically. Circles said the early rollout has led to a 22% rise in average revenue per user for Circles.Life Singapore. It also said personalised offers helped reduce customer churn by 9%.

"AI should empower users - not force-fit into outdated journeys. OpenAI's role has been critical in enabling Circles to scale this vision globally. With the AI concierge, we are moving beyond providing simple answers to delivering real-world outcomes, along with balancing cost and latency to maximize value for operators and customers alike", said Awais Malik, Global Chief Growth Officer at Circles.

"Circles is demonstrating how advanced AI can modernize essential industries like telecommunications at scale. By combining frontier models with multi-agent systems, they are enabling telecom operators globally to deliver faster, smarter and more personalized customer experiences. This milestone is a strong example of how AI can deliver tangible value for businesses and customers they serve", Oliver Jay, Managing Director, International for OpenAI, added.

Together, the tools are intended to connect customer service, operations and sales into one system. Rather than treating support and monetisation as separate functions, the company is combining them into a single digital layer.

Circles said the partnership will continue over the next two years as both companies work toward a more autonomous telecom model. Whether that vision is achieved remains to be seen, but the direction is clear: telecom operators are increasingly treating AI as core infrastructure rather than an optional add-on.

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Health & Biotech

The Rise of AI Companions: How Virtual Support is Redefining Mental Health Care

Can AI companions really help with our mental health?

Updated

January 8, 2026 6:35 PM

A laptop with the text "MENTAL HEALTH" displayed. PHOTO: PEXELS

As technology continues to weave itself into the fabric of our daily lives, it’s starting to play an unexpected role: supporting our mental health. AI companions—digital entities designed to hold natural, empathetic conversations—are emerging as a new frontier in emotional care. Unlike chatbots of the past, these AI companions leverage advanced algorithms and emotional intelligence to provide personalized support, making them more than just tools. They are companions in every sense of the word—always available, always listening, and always ready to offer comfort. But can AI companions truly help us feel better, or are they just another tech trend? Let’s dive into how these digital allies are reshaping mental health care and what their growing presence means for our emotional well-being.

Bridging the gap: connection in a disconnected world

Loneliness is often called an epidemic, with millions of people worldwide feeling isolated or disconnected. While human relationships are irreplaceable, AI companions offer a consistent and accessible alternative to combat feelings of loneliness.

These companions don’t just respond—they engage. They remember your preferences, ask follow-up questions, and adapt their conversations to your needs. Imagine having someone to talk to at any time of day, about anything on your mind, without fear of judgment. AI companions may not replace a human friend, but they can provide a sense of presence and connection that can be profoundly comforting.

In a world where reaching out to others can sometimes feel daunting, AI companions offer a simple solution: they’re always there. This consistency can help people feel less alone, fostering a sense of connection in an increasingly disconnected world.

Emotional support: a calm voice in the chaos

We all experience moments of stress, sadness, or doubt, and having someone to turn to during those times can make all the difference. AI companions are designed with emotional intelligence, enabling them to recognize and respond to your feelings in real time.

Through sentiment analysis and adaptive learning, these companions can detect when you’re feeling low and tailor their responses to provide comfort. Whether it’s offering words of encouragement, suggesting self-care activities, or simply listening, they provide a safe space to process emotions.

Unlike traditional apps that focus on tracking habits or delivering generic advice, AI companions meet you where you are emotionally. This personalized approach can help users feel truly supported, even in their most challenging moments.

A safe space for self-expression

For many of us, expressing our thoughts and emotions openly can feel like a risk. Fear of judgment, misunderstanding, or even burdening others often holds us back. AI companions offer an alternative: a completely private, judgment-free space to share whatever is on your mind.

Talking things out—whether it’s frustrations from the day or deeper personal struggles—can be incredibly therapeutic. And with AI companions, there’s no need to worry about being misunderstood or dismissed. You can let your guard down, explore your feelings, and reflect on your experiences with total freedom.

This safe space for self-expression can be especially valuable for those who struggle to open up to others. It’s not about replacing human relationships but about having an outlet that’s always available and entirely focused on you.

Building confidence, one conversation at a time

Self-doubt is a common barrier to personal growth, and many of us battle negative self-talk daily. AI companions are programmed to combat this by offering positive reinforcement and encouragement.

For example, if you express doubt about your abilities, an AI companion might respond with affirmations like, “You’ve accomplished so much already—don’t forget how capable you are.” Over time, these small but meaningful interactions can help shift your mindset, replacing self-criticism with self-compassion.

This ability to mirror supportive, affirming conversations can build confidence and foster a more positive self-image. It’s a subtle but powerful way AI companions can contribute to emotional well-being.

Final thoughts

AI companions are more than just a tech trend; they represent a new way of thinking about mental health care. By offering companionship, emotional support, safe spaces for self-expression, and tools for mindfulness, they empower users to take control of their well-being.

While they may not replace traditional methods of care, AI companions are making mental health support more accessible, immediate, and personalized. They’re a reminder that sometimes, the smallest interactions—an encouraging word, a moment of mindfulness, or a listening ear—can have the biggest impact.

As we embrace this new era of technology, one thing is clear: AI companions are not just about convenience. They’re about connection, support, and the potential to make emotional care a part of everyday life. And in a world that often feels disconnected, that’s something worth celebrating.