As workplace knowledge spreads across chats, AI firms are building systems that can structure, retrieve and preserve it over time.
Updated
May 11, 2026 5:24 PM
A messaging app on a phone. PHOTO: ADOBE STOCK
Votee AI, an enterprise AI company headquartered in Hong Kong, has partnered with its Toronto-based research lab Beever AI to launch Beever Atlas. The new platform is designed to turn workplace chats into searchable knowledge that AI systems can retrieve and understand.
The release focuses on a growing issue inside organisations. Much of today’s workplace knowledge now exists inside chat platforms such as Slack, Microsoft Teams, Discord and Telegram. Important discussions, project decisions and technical information often disappear into long message histories that are difficult to search later.
Beever AI developed the platform to organise those conversations into a structured system for AI assistants. The software connects with Telegram, Discord, Mattermost, Microsoft Teams and Slack, then converts conversations into linked records of people, projects, files and decisions.
The collaboration combines Votee AI’s enterprise infrastructure work with Beever AI’s research around AI memory systems. The companies are releasing two versions of the product. The open-source edition is aimed at individual developers, researchers and creators. The enterprise edition is designed for banks, government agencies and larger organisations with stricter security requirements.
The release also reflects a broader shift happening across the AI industry. Companies are increasingly looking at how AI systems store and retrieve long-term knowledge, rather than relying solely on large context windows or search-based retrieval.
Earlier this year, OpenAI founding member and former director of AI at Tesla Andrej Karpathy discussed the growing need for what he described as “LLM Knowledge Bases.” He argued that AI systems need structured and evolving memory rather than depending only on context windows and vector search.
Beever Atlas approaches that problem through workplace communication. Instead of focusing mainly on uploaded files, the system is designed around conversations that happen daily across team chat platforms. It can also process images, PDFs, voice notes and video files within the same searchable system.
The companies say the software is designed to work directly with AI assistants and coding tools such as Cursor, AWS Kiro and Qwen Code. Integrations for OpenClaw and Hermes Agent are expected later in 2026.
Pak-Sun Ting, Co-Founder and CEO of Votee AI said: "Hong Kong has always been known for property and finance. Beever Atlas is proof that world-class AI infrastructure can emerge from an HK-headquartered company and be shared openly with the world. Every growing organization faces the same silent liability: conversational knowledge loss. Beever Atlas turns this perishable resource into a compounding organizational asset."
A large part of the enterprise version focuses on privacy and access control. The system mirrors permissions from Slack and Microsoft Teams so users can only retrieve information they are already authorised to access. Permission updates are reflected automatically when access changes inside company systems.
The enterprise edition also includes audit logs, encryption controls and data retention settings for organisations handling sensitive internal data. Companies can run the software entirely inside their own infrastructure using Docker and connect it to their preferred AI models through LiteLLM.
The companies argue that organising information is more useful than simply storing chat archives. Jacky Chan Co-Founder and CTO of Votee AI said: "The key technical decision was to treat agent memory as a knowledge engineering problem, not a retrieval problem. Structure beats similarity — a typed graph of who works on what is more useful to an AI than vector search over a Slack archive."
The software also includes protections against prompt injection attacks and systems designed to reduce hallucinated responses. According to the companies, the AI is designed to return “I don't know” with citations when confidence is low instead of generating unsupported answers.
As workplace communication becomes increasingly fragmented across chat platforms, companies are beginning to treat internal conversations as information that AI systems can organise, retrieve and build on. Beever Atlas reflects a broader push to turn everyday workplace communication into long-term organisational memory.
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Skip the slogans—real Women’s Day campaigns create impact that lasts
Updated
April 1, 2026 8:56 AM
Mother Armenia monument in Victory Park, Gyumri city, Armenia. PHOTO: ADOBE STOCK
Women’s Day offers brands an opportunity to show what they stand for through meaningful action. But the strongest International Women’s Day campaigns do more than say “thank you”. They speak to women’s everyday lives.
Instead of big, vague empowerment slogans, some brands focus on small moments that shape confidence and wellbeing. Think about how we compliment young girls, how safe public spaces feel, what comfort really looks like and how friendship plays help women grow. When a campaign is built on a real insight and backed by something practical, it lands harder and lasts longer.
If you’re a startup planning a Women’s Day initiative, there’s value in studying what actually works. The examples below show how clarity, credibility and usefulness can turn International Women’s Day into something that feels meaningful and on-brand.
To celebrate the International Day of the Girl on October 11, 2025, Dove launched #ChangeTheCompliment—a campaign that asked parents and caregivers to rethink how they praise girls. Instead of defaulting to looks-based comments, Dove encouraged adults to acknowledge qualities like resilience, intelligence and determination alongside beauty.
The idea was grounded in data from Dove’s 2024 Real State of Beauty report, which found that more than 60% of girls feel pressure to be beautiful. Dove brought the message to life through a digital film showing parents broadening their praise in everyday moments.
In Canada, the campaign expanded through a partnership with psychologist Dr. Vanessa Lapointe, who helped anchor #ChangeTheCompliment in expert insight. She linked the campaign’s core message to Dove’s long-running Self-Esteem Project, launched in 2004 to provide free, evidence-based tools developed with psychologists and body image experts. Some of these tools included “Confident Me”, a classroom workshop on body confidence and “Amazing Me”, age-appropriate lessons designed to support self-esteem at school.
What worked here is that it didn’t stay inside a brand video. Parents, teachers and creators joined in by sharing their own examples online, posting revised compliments, building quick classroom activities or filming short clips where they swapped appearance-based praise for character-based words. From social posts to simple at-home conversations, the idea travelled beyond the original film and made participation easy.
Startup takeaway: Don’t build a Women’s Day campaign around a fuzzy theme. Focus on specific, everyday behaviors your audience relates to and design your campaign to shift them. Specificity makes your message practical and memorable.
In March 2024, Tetley Green Tea Immune launched the “I Am More Than My Nickname” campaign in India to challenge a common social habit: labeling someone’s fitness based on how their body looks. In many communities, body-type nicknames are used casually. Some of them might sound harmless, but they can chip away at confidence and self-worth over time. Tetley’s point was simple: fitness isn’t a body size. It’s strength, health and well-being.
The campaign centered on a digital film featuring a young girl nicknamed “Golu”, a Hindi term often used to describe someone as chubby. Throughout the film, she’s judged before she even tries, with people deciding what she can and cannot do based on her appearance. As the story unfolds, she pushes back. The film closes with women of different body types holding placards displaying various nicknames, ending with a clear line: “My Body Can, Your Body Can, Every Body Can”. It’s a strong example of a brand taking a familiar social habit and giving people a new way to see it.
Startup takeaway: Look for one small, common behaviour your audience sees every day. Then give people a simple way to engage with it, whether that’s sharing a story, rethinking a phrase or calling out a habit. When participation is baked into the idea, the campaign spreads naturally.
For International Anti-Street Harassment Week 2025, L'Oréal Paris launched its “Never Your Fault” campaign as part of its Stand Up Against Street Harassment program. The campaign drew on L’Oréal Paris research with Ipsos showing the scale of the problem: 75% of women reported experiencing harassment, and 60% said they adjust their clothing or appearance in public.
The message was clear: harassment is never the victim’s fault, and public spaces should feel safer for women. That matters because a lot of women still end up internalizing blame and changing how they dress just to lower the risk.
The campaign also came with a clear next step. It builds on L’Oréal’s partnership with Right To Be, an international NGO focused on stopping harassment, which began in 2020. Through Right To Be’s 5D framework—Distract, Delegate, Document, Delay and Direct—the program teaches bystanders simple, practical ways to intervene safely in the moment.
Startup takeaway: If you’re addressing a sensitive issue in a Women’s Day campaign, don’t go about it alone. Work with experts who bring trust, depth and real tools. It makes your message stronger fast.
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In 2025, Van Heusen Innerwear marked Women’s Day with a single visual that many women immediately recognized. The poster showed a crumpled shirt with a bra placed over it, capturing that end-of-day moment of relief.
The slogan on the poster—“Happy Women’s Day has nothing to do with us”—makes the point that real comfort is personal, not performative. The message wasn’t really about taking off a bra, but about the pressure women carry all day, including the expectation to look a certain way, feel a certain way and still keep going. By leaning into a real, everyday experience, Van Heusen positioned itself as a brand that listens rather than lectures.
Startup takeaway: Skip the predictable in Women’s Day slogans. Find an honest, lived moment and build around it. When your campaign reflects real life, it feels relevant instead of seasonal.
In 2025, Mattel celebrated International Women’s Day by honoring real-life female friendship duos with one-of-a-kind Barbie Role Model dolls made in their likeness. The campaign focused on the idea that strong friendships help women grow, succeed and support each other. Instead of spotlighting individual achievement, it highlighted collective strength—women empowering women.
By featuring duos such as Alicia Keys and Ann Mincieli, Jordan Chiles and Jade Carey and other global pairs across sports, entertainment and advocacy, the campaign framed friendship as a source of confidence and ambition from girlhood onward. To make it practical, Mattel partnered with psychologist and best-selling author Dr. Marisa G. Franco, who shared simple advice for girls: take initiative in making friends, assume people will like you, express appreciation openly, try new activities together and prioritize quality over quantity in relationships.
Startup takeaway: If your Women’s Day campaign is built on a social insight, make it actionable. Storytelling helps, but tools, education and frameworks are what make it useful.
Across these International Women’s Day campaigns, the playbook is consistent: choose one real, everyday behaviour and shift it. Whether it’s the way we compliment girls, the labels we use, how bystanders intervene, what comfort feels like or how we nurture friendships, each brand anchored its message in something tangible and built action around it.
For startups, the lesson is straightforward: be precise in what you’re addressing, be credible in how you show up and make your message usable. Attention is easy to grab, but relevance is harder to earn and far more valuable.