Hong Kong

Mitico Pilots Community-Based Livestreaming at World of Dance Hong Kong

A Hong Kong pilot explores how creator-led distribution could reshape livestreaming for global competitions

Updated

April 8, 2026 5:28 PM

A dance crew performs in sync on stage at World of Dance under spotlights. PHOTO: WORLD OF DANCE HONG KONG

On January 22, 2026, World of Dance Hong Kong became the first global event to pilot Mitico’s community-based livestreaming model. The idea is simple: rethink how live competitions are shared in a digital-first world.

Instead of relying on a single official broadcast, the event was produced as one centralised live feed. It was then distributed across multiple creators and influencers, each hosting the stream for their own audience.

This gave creators room to add their own commentary, adapt the language and bring in cultural context that suited their communities, while the production remained consistent behind the scenes.  

“Dance is a universal language”, said David Gonzalez, President of World of Dance. “Our collaboration with Mitico to produce an international, creator-led livestream in Hong Kong allowed a regional competition to reach a global audience. With personalised commentary from hosts in different languages, we can begin to see how regional events may connect through global communities”. This approach points to a shift away from traditional broadcaster-led distribution and toward creator-led amplification.

A dance crew performs on stage as the audience watches. PHOTO: WORLD OF DANCE HONG KONG

Mitico’s approach begins with a familiar industry challenge: the high cost of production and licensing, which often makes it difficult to livestream cultural and sports events at scale.  

“Many cultural and sports competitions are never livestreamed because traditional broadcasting is too costly and complex”, said Chengcheng Li, Founder of Mitico. “By distributing a centralised production feed through creators and community hosts, regional events can reach global audiences while maintaining a unified production workflow”.

World of Dance (WOD) offered a natural test environment. It started as a global dance competition platform before entering a television partnership with NBC, which later produced four seasons of the World of Dance reality series. While the television programme concluded in 2021, the competition business has continued to expand through an international network of partners. Today, World of Dance competitions are represented in more than 72 countries, producing nearly 100 events each year, with a digital audience of more than 34 million followers across platforms

Despite that scale, many competitions are not livestreamed due to the high production costs and technical demands associated with traditional broadcasting. The Hong Kong event was selected to assess whether a community-led distribution model could offer a more scalable alternative for live coverage.

While no changes to World of Dance’s broader distribution strategy have been announced, the Hong Kong pilot offers an early indication of how global competitions may rethink livestreaming in an increasingly creator-driven media environment.

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Deep Tech

The Robot Anxiety Gap: Why Countries With Fewer Robots Fear Them More

A global survey shows robot anxiety drops when people encounter robots in real life

Updated

April 1, 2026 8:55 AM

Ameca the humanoid robot, featuring a grey rubber face. PHOTO: ADOBE STOCK

People often assume robots make people uneasy everywhere. But a new global study suggests something more nuanced. Robot anxiety tends to be highest in places where people rarely see robots in real life. Where robots are more visible, attitudes are often far more positive. That insight comes from a global study by Hexagon AB, which surveyed 18,000 participants across nine major markets. The research explored how adults and children think about robots and how those views change depending on everyday exposure.

In the United Kingdom, anxiety about robots is the highest among the countries studied. Around 52% of adults say they feel worried that something might go wrong when they think about interacting with or working alongside robots. South Korea sits at the other end of the spectrum, with only 29% reporting similar concerns. One factor appears to explain much of the gap: familiarity.

British adults are among the least likely to have encountered robots in real life. Only about 30% say they have seen or used one. In contrast, countries where robots are more visible tend to report greater comfort. China offers the clearest example. Around 75% of adults there say they have seen or interacted with robots. At the same time, 81% say they feel excited about the technology’s future potential.

The study suggests that attitudes toward robots are not fixed. Instead, they shift depending on where people encounter them and what tasks they perform. When robots are seen solving clear, practical problems, confidence tends to rise.

Across the surveyed countries, adults report the highest comfort levels with robots working in factories and warehouses. Around 63% say they are comfortable with robots in those environments. These are settings where tasks are clearly defined and safety standards are well understood. Acceptance drops in more personal spaces. Only 46% say they feel comfortable with robots in the home, while comfort falls further to 39% when robots are imagined in classrooms.

In other words, context matters. People appear more willing to accept robots when they take on physically demanding or dangerous work. Half of the respondents say improved safety is one of the main advantages of robotics in those environments. A similar share point to productivity gains as another benefit. Another finding challenges a common assumption about public fears. Job loss is often described as the biggest concern surrounding robotics. But the study suggests security risk worries people more.

Around 51% of adults say their biggest concern about robots at work is the possibility that the machines could be hacked or misused. That fear outweighs worries about physical malfunction or injury, which stand at 41%. Concerns about being replaced at work appear at the same level.

For many respondents, the issue is not simply whether robots can perform tasks. It is whether the systems controlling them are secure. According to researchers involved in the study, these concerns reflect how people evaluate emerging technologies. Instead of having a single opinion about robotics, people tend to judge each situation individually.

A robot helping assemble products in a factory may feel acceptable. The same technology operating in more sensitive environments can raise different questions. Dr. Jim Everett, an associate professor in moral psychology, says trust in artificial intelligence and robotics is often misunderstood. People are not simply asking whether they trust the technology, he notes. They are thinking about specific tools performing specific roles.

A robot assisting in a classroom or helping in healthcare carries different expectations than an AI system used in defense or surveillance. Even though these technologies are often grouped together in public debates, people evaluate them differently depending on their purpose.

Finally, the study also highlights another important factor shaping public attitudes: experience. When people actually encounter robots, fear often declines. Michael Szollosy, a robotics researcher involved in the project, says reactions tend to change quickly when individuals meet a robot for the first time.

The idea of an autonomous machine can feel intimidating in theory. But when people see a small service robot or an industrial machine performing a straightforward task, the reaction is often much calmer. Exposure can shift perceptions from abstract fears to practical understanding.

That shift matters because robotics is moving steadily into everyday environments. From manufacturing and logistics to healthcare and public services, machines capable of autonomous or semi-autonomous work are becoming more common.

As that happens, the study suggests public confidence may depend less on technical breakthroughs and more on visibility and transparency. Burkhard Boeckem, chief technology officer at Hexagon AB, argues that trust grows when people understand what robots are designed to do and where their limits lie.

Anxiety tends to increase when systems feel invisible or poorly understood. Clear boundaries and clear explanations can have the opposite effect. When people see robots working safely alongside humans, performing well-defined tasks and operating within clear rules, the technology becomes easier to accept.

In that sense, the future of robotics may depend as much on public familiarity as on engineering. The machines themselves are advancing quickly. But the relationship between humans and robots is still being negotiated. For now, the study offers a simple insight: the more people encounter robots in everyday life, the less mysterious they become. And once the mystery fades, the conversation often changes from fear to curiosity.