Merve Isler, Founder and CEO of Marvelous, sits down with Ventureport to discuss how AI can help revenue teams find the right rooms, guests and opportunities.
Updated
July 3, 2026 11:39 AM
.jpg)
Marvelous, an AI product company. PHOTO: MARVELOUS
Most B2B sales teams spend their days inside software. They track leads in a customer relationship management (CRM) tool, send emails, build outbound lists and measure every digital touchpoint. Still, many important business relationships move forward in person. A dinner after a conference, a small founder roundtable or a private customer event can do what dozens of cold emails cannot: build trust quickly.
That is the gap Marvelous wants to fill. The bootstrapped San Francisco-based AI startup is building what founder and CEO Merve Isler calls “Salesforce, but for real life”. Her idea is simple: if companies already use software to manage digital sales, they should also have software to manage the real-world moments that help close deals.
Marvelous brings data, automation and targeting into in-person go-to-market (GTM) work. It helps B2B sales, revenue, marketing and growth teams plan in-person events such as curated dinners, launch events, mixers, happy hours and conference side events. These formats are already familiar to companies selling to enterprise buyers. The problem is that they are often managed through spreadsheets, venue calls, scattered guest lists and manual follow-ups.
That creates two problems. First, the process is slow. Teams can spend weeks figuring out who to invite, where to host and how to manage responses. Second, the return is hard to measure. Companies spend heavily on conferences, dinners and private events, yet they often do not have a clear way to know whether an event will influence pipeline before they commit the budget.
Marvelous wants to pull those pieces into one AI-powered event management platform.
“Our main target customer is revenue and sales teams,” Isler said. “Because about 40% of deals close in person, but there's no infrastructure built for that—so that's what we do.”
For Isler, the idea comes from experience. Before starting Marvelous, she worked at Google from Istanbul, managing developer product launches and go-to-market programs across Turkey, Central Asia and the Caucasus. During that time, she helped build more than 100 communities around the world and coordinated thousands of events a year across eleven time zones. The work was fast, local and very manual.
That experience shaped the foundation for Marvelous. Isler saw that building products had become easier, while distribution remained difficult. A startup can now ship software faster than ever. Reaching the right people, in the right setting, is still a different challenge.
At Google, Isler had to understand how people gathered, communicated and built trust in different markets. A product launch might require developer meetups in dozens of cities, but the right approach could change from country to country. In Kazakhstan, she said, Telegram worked better than WhatsApp. In Afghanistan, Facebook mattered more. Each market had its own habits, and growth depended on understanding those details. Those details and adapt quickly.
Marvelous grew out of that playbook. Isler saw that offline distribution had patterns, even when it looked chaotic from the outside. The right guest list, the right room, the right timing and the right follow-up could change the outcome of a sales conversation. Most of that knowledge, however, lived in people’s heads. Marvelous is her attempt to turn it into software.
Inside the platform, a company can start by choosing the kind of satellite event it wants to host: a launch event, a mixer, a happy hour, a brunch, a lunch or a dinner. From there, users can connect their CRM. When Salesforce is connected, Marvelous analyzes contacts and creates relationship scores based on signals such as buying intent, past event activity and how warm a relationship appears to be. If a team also uses an event platform such as Luma or Eventbrite, Marvelous can bring that event data into the picture as well.
The product is built around Maven, Marvelous’ AI assistant. Maven can help plan an event through Slack, iMessage or the Marvelous platform itself. For instance, a user might ask Maven to plan an executive dinner for 18 people within a set budget. From there, Maven can find warm contacts, estimate who is likely to attend, build a guest list, recommend venues, send invitations and run follow-up sequences across email, LinkedIn and SMS. The goal is to let sales teams focus on conversations and closing deals instead of worrying about logistics. Put simply, Marvelous helps a company find the right guests, secure the right venue and understand which event format is likely to work. Instead of guessing whether a US$10,000 dinner will pay off, the company gets a clearer view of the potential return.
AI Insiders, Marvelous’ invite-only network of verified AI and enterprise leaders, is also part of the company’s go-to-market strategy. Rather than asking every customer to build an event from scratch, Marvelous can group several companies that want to reach the same audience into one curated event. Such a setting creates revenue, product feedback and fresh data about what works in different markets. The network spans verticals such as cybersecurity, fintech, robotics, healthcare AI and enterprise SaaS. It now includes members from more than 475 companies, with C-level executives making up nearly half of the community. So far, AI Insiders has facilitated more than 2,000 introductions and contributed to over US$560 million in deals. Isler describes it as one of Marvelous’ strongest go-to-market channels.
The first AI Insiders event took place at AWS GenAI Loft in San Francisco in April 2026. It brought together 150 curated guests, including AI founders, tier-one investors, enterprise executives and researchers for an evening focused on high-impact conversations and collaboration.
The timing may work in Marvelous’ favor: Digital outreach is getting louder, and AI will make it easier for companies to send more emails, messages and automated pitches. That may make high-trust in-person conversations more valuable, especially in enterprise sales where relationships take time. At the same time, event budgets need proof. Revenue leaders want to know whether a dinner, roadshow or customer event is worth the cost.
Marvelous is betting that offline sales will become a measurable category for software. If the company can prove that its relationship scores, event intelligence and AI agent help teams create a stronger pipeline, it could become an important tool for B2B go-to-market teams. The core message of Marvelous is easy to understand: the deals may happen in the room, but data can still power the room.
Keep Reading
Take charge of your finances with these top budget monitoring apps that make tracking spending simple, smart, and stress-free.
Updated
January 8, 2026 6:36 PM
.webp)
A phone next to a laptop, displaying a stock market app. PHOTO: UNSPLASH
Managing personal finances can feel overwhelming, especially with the countless expenses we juggle daily. Thankfully, budget monitoring apps are hereto save the day. These handy tools help you track your spending, set financial goals, and build better money habits—all from the convenience of your smartphone.
Whether you're saving for a vacation, paying off debt, or just trying to avoid those end-of-the-month surprises, budget tracker apps can provide clarity and control over your finances. Here are 5 budget monitoring apps that will keep your spending on track.
If simplicity is what you’re after, Monefy is the solution. Known for its highly intuitive interface, Monefy lets users track their spending with just a few taps. Unlike many budget apps that overwhelm you with features, Monefy focuses on the essentials, making it great for beginners or anyone looking for a straightforward way to manage their money.
Monefy is perfect for users who want a no-frills app to track spending or beginners just dipping their toes into budgeting.
Budgeting doesn’t have to feel like a chore, and Fortune City proves just that. This app gamifies your financial habits by turning expense tracking into a city-building game. Every category of spending contributes to your virtual city’s development, making it an enjoyable way to visualize where your money is going.
Fortune City is ideal for those who find traditional budgeting boring or intimidating and want a fun way to stay consistent.
Jupiter combines the best of both worlds: digital banking and budgeting. This app integrates directly with your bank account, automatically categorizing transactions and providing insights into your spending patterns. It’s not just a budget tracker—it’s a full-fledged financial assistant.
Jupiter is best for users who want a hands-off budgeting experience and prefer an all-in-one app for banking and money management.
Inspired by the envelope budgeting method, GoodBudget offers a digital twist on this classic approach. Instead of physical envelopes, you allocate your money into virtual "envelopes" for different spending categories. This app encourages disciplined spending and is particularly effective for budgeters who like to plan ahead.
GoodBudget is ideal for planners who like a structured approach to budgeting and don’t mind manual tracking.
Wally is a feature-packed app designed for users who want deep insights into their spending habits. Its sleek design, multi-currency support, and detailed financial reports make it a standout option, especially for frequent travelers or professionals juggling multiple accounts.
Wally is perfect for users who want advanced budgeting tools and detailed insights, especially those with international financial needs.
Budget monitoring apps are powerful tools that simplify the often-daunting task of managing your finances. Whether you’re drawn to the playful gamification of Fortune City, the structured approach of GoodBudget, or the all-in-one convenience of Jupiter, there’s an app tailored to your preferences and goals.
These apps don’t just track your spending—they help you build better habits, gain financial clarity, and take control of your money. With the right app in your pocket, managing your budget becomes less of a chore and more of are warding journey toward financial freedom. So why wait? Choose an app, start tracking, and watch your financial confidence grow!